Company description::
January 16, 2004 (Lake Forest, Illinois) --- Sports Media, Inc. released the names of Major League Baseball teams and ballparks that are seeking cupholder sponsors for the 2004 season. Sponsors are expected to enter into multi-stadium, multi-year deals. Sports Media expects to sell out by the end February to meet Major League Baseball’s opening day.
Dan Kosth, of Sports Media, said “the cupholder sponsorship is a great branding opportunity. The fan is within arms reach and exposed to the ad space for up to 3 hours. It’s the only ad in the ballpark that provides a valuable service to the fan and a convenient place for there beverage. It’s the perfect example of Experiential Marketing. There are also minor league facilities available nationwide, so companies of any size can enter the game.”
Sixteen teams are seeking sponsors, packaged by Sports Media. These sponsorship packages consist of 150,000 seats and up, with value added services like ticket packages, public service announcements, hospitality events, kid’s clinic and player appearances. 3D souvenir cups for concession use are also available with active players listed along side sponsors brand. A complete list of value added services can be obtained at the Sports Media website; www.buysportsmedia.com
The Cupholder Sponsorship and advertising medium has proven to be one of the most appealing and effective ways to reach new customers and build your brand. Cupholders offer high visibility and exposure; you have a captive audience for a minimum of 2 to 4 hours per event. Cupholders build relationships directly with consumers, team, facility and other sponsors.
It's a great place to gain media attention. With multiple impressions initiated by beverage consumption, sponsors will have the ability to further reach consumers creating brand loyalty and additional promotional campaigns. Cupholders offer cost saving multi-facility sponsorship through one-stop shopping along with other valued added services.
The teams lacking cupholders and/or sponsors are; Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Chicago White Sox, Cleveland Indians, Florida Marlins, Houston Astros, L.A. Dodgers, Minnesota Twins, Montreal Expos, Oakland Athletics, Pittsburgh Pirates, San Diego Padres, St. Louis Cardinals, Tampa Bay Devil Rays and Texas Rangers. Online media kits are available on the company’s web site or by calling (877) 266-0042. |
